Andreia Ruivo Marketing Manager/ Strategist
8 years experience 0 projects worked Germany
Email MarketingGoogle AdWordsGoogle AnalyticsProduct MarketingSocial Media Marketing

Date of birth 28/09/1987 Nationality Portuguese

Place of birth Cascais

L INKS LinkedIn , Twitter

PRO F IL E Well-rounded and energetic marketer with over 7 years of international experience, 4+ effectively

managing marketing projects for startups and scaleups.

I lead and build teams with great marketers, but I don’t shy away from execution. I am data driven with a

holistic view of the marketing, product and sales funnel, and adept in monitoring and reporting marketing

objectives, to maintain necessary internal communications. I am passionate about behavioural sciences

and in applying behavioural insights to marketing, design and product tactics.

Head of Marketing, Quiqup

S eries B ‘Logistics as a Service’ Startup with £40mn+ raised

Main tasks:

Headed the digital marketing function, developed product positioning, value proposition and

messaging for Quiqup’s B2B products

Established the first digital marketing team at Quiqup, managed a team of 6 across all marketing

functions

Launched the first marketing-data project to improve data accuracy, defined key reporting metrics

for acquisition and retention

Created sales collateral and worked with design team to develop sales materials to support sales

reps.

Oversaw the new B2B-led brand strategy for 120+ person company across multiple geographies;

initiated complete visual rebrand with S tudio Koto (launching March 2019)

Achievements:

Cut advertising costs by 50% and brought paid media in-house, increased conversion rate by 20%

in the first month

Decreased CAC by 30% and increased inbound leads by 20% MoM, leading the lead gen strategy

via an automated chatbot and via the 1st SEO strategy of the company

Aug 2017 – May 2018 Senior Marketing Manager, Quiqup London

Main tasks:

Led behavioural design project w/ G ravity Ideas to deliver new approach to pricing

Crafted the outbound lead generation strategy, leading to sales and marketing alignment

Created lifecycle marketing strategy, implementing on-boarding and nurturing campaigns

Set up Quiqup’s B2C data analytics and marketing stack, leading to an increase of marketing and

product productivity

Feb 2017 – Aug 2017 Head of Marketing, Folio London

Folio is a savings app that allows users to reach better inancial well-being by automating saving towards future

goals.

Main tasks:

Developed and implemented marketing strategies across social, paid and CRM

Launched a crowdfunding campaign through Crowdcube, briefed and managed relationships with

the PR agency

Conducted literature review and identified biases users were facing, leading and informing a

consumer-centric product roadmap

Achievements:

Initiated a partnership with City University and the department of Behavioural Economics – led by

Professor Peter Ayton

Andreia Ruivo

Innstraße 47, Berlin, 12045 , Germany, +44 7572124025,

andreiafruivo@gmail.com

E M PL O Y M E N T H IS TO RY

May 2018 – Jan 2019 London

Brought paid social in-house, creating and launching campaigns – leading to a MoM increase of

+100% of registered users

Feb 2016 – Feb 2017 Marketing Manager, Divido London

Series A Consumer Finance Platform, raised $15M+

Main tasks:

Established and managed a marketing and sales team of five including two SDRs

Crafted and led marketing strategy and execution across CRM, email marketing, PPC, display, paid

social, content

Developed value prop, positioning statement and messaging for Divido’s products.

Created and managed the email outbound strategy and campaigns, leveraging on Divido’s

ecommerce platform integrations

Collaborated with sales, product and customer service to collate customers feedback.

Led and created a customer feedback collection processes alongside the CTO via NPS (AskNicely),

online reviews (SurveyMonkey), in-app product feedback (Hotjar & Intercom)

Led website and product redesign projects, created briefs and mockups

Achievements:

Reduced CPL by 65% via plugin focus outbound email strategy

Acquired via PPC Divido’s biggest client to date (£350k deal) with one of the world’s largest ecommerce

solution providers

Automated customer service via email campaign, increasing conversion rate 10x

Jun 2015 – Jan 2016 Growth Marketer, ParcelBright London

ParcelBright (Exit) a SaaS for e-commerce businesses to manage their parcel deliveries without being directly

involved in the shipping process.

Main tasks:

Set up the first CRM strategy and email campaigns via Intercom and Mailchimp

Created, curated and promoted the company’s weekly email newsletter

Tackled design and copywriting for landing pages

Conducted tech and content SEO audits

Created PPC and display ads strategy, led campaign execution (copy and design) and optimisation

Achievements:

Increased close rate of outbound leads and increased inbound leads by 40%

Aug 2014 – Jun 2015 Digital Marketing Executive, Clarion Events London

May 2013 – Aug 2014 Performance Marketer, Neomobile Rome

2011 – 2013 Digital Marketing Consultant, Freelance Rome

Feb 2019 – Present University of Toronto, Behavioural Economics in Action (MOOC) edX

2008 – 2011 University of Westminster, BA Business Management London

Second-Class Honours, Upper Division (2:1)

SKIL L S Marketing Automation Tools Expert

Project Management Experienced

Behavioural Science Skillful

Analytics Tools Expert

Language skills Expert

HOB B IE S Analogue Photography , Guitarist

E DU CATION

L ANGU AGE S English

Portuguese

Bilingual

􀀠 Native speaker􀀠

Italian Bilingual

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